Because the content within a Flash movie is not indexable by search engines, many people think it’s not possible to optimise Flash games and websites and get significant organic search engine traffic.

As a follow up to my previous post I’m going to go through how to use the new Google Analytics Flash component library, to track virally distributed Flash content across multiple domains. I’m still in the process of testing it fully, but on the face of it, it looks to be a viable option for tracking viral games. You get to use most of the advanced features of Google Analytics for analysing your viral campaigns, you can share profiles with clients or within your business, and it’s free!

As you may or may not be aware Google have finally updated Google Analytics to allow embedding within Flash content without the need for on page Javascript. We’ve been wishing this would get implemented for quite some time now.