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More and more people are starting to use online Flash games to entertain their website visitors and keep them coming back. The problem is, most people don’t know anything about the online game design and development process, or how to go about choosing an online game developer.

We get quite a lot of enquiries wanting to know how the process of getting a custom Flash game developed works, so I thought I’d post a quick rundown with examples for anyone interested.

The example I’m going to use is the Goalkeeper Challenge Flash game we produced for the BecomeACroatiaFan.com website.

Microsites are small highly focused websites set up to promote a single product, service or event. They can be a great way to increase exposure of your business as part of your internet marketing strategy.

With the current state of the economy in the UK, it’s important to make the most of marketing budgets. Advergames can be a great addition to your current marketing arsenal, providing potential exposure far above and beyond what you’d expect to get for a similar spend via traditional advertising methods. What other advertising medium could get your brand in front of millions worldwide and keep them focused on and interacting with your brand for extended periods of time. All of this can be achieved with a budget of just £3000-£5000.

Although many businesses large and small have started to use branded viral games as part of their marketing efforts, many are still reluctant to take the plunge. So why use a viral game?