A recent study has shown that online in-game advertising is more effective than TV advertising.

The study, conducted by market research firm Frank Magid Associates and advertiser Zappos.com found that in-game advertising provides “substantially better performance and consumer perception than traditional TV advertising”. If you’re still not convinced of the merits of advergames, you can read the full story over at Brand Republic here.

Adver-games are being used more and more by businesses to increase worldwide brand awareness, here’s why:

1) Adver-games are interactive – Unlike traditional advertising methods, adver-games allow potential customers to interact with your brand. If done well you can get your marketing message across without it even seeming like an advert.

It seems that the use of Flash on the web has really declined in recent years. Admittedly, the pointless Flash website intros, that were the norm a few years ago, can actually hinder the success of your website, by creating an unnecessary barrier between your visitor and your content. But I’ve seen an increase in blanket statements lately that just say “Flash is BAD” and that it will only hurt your website.