HTML5 vs Apps for Branded Mobile Games

Filed under: Branded Games — Simon Walklate

Now that we are well into the age of mobile and businesses, marketers and content creators are more often than not putting mobile first, one of the biggest dilemmas is how best to deploy branded content to make it accessible to mobile devices. This is especially true of branded games.

The two main choices boil down to either using HTML5 or making it downloadable and installable as a standalone application via mobile app stores. Each have a great number of pros and cons and it’s important to be aware of the implications of choosing one over the other, when planning a new project.

Never Use Online Game Scores to Award Competition Prizes

Filed under: Branded Games — Simon Walklate

We get asked a lot by clients if we can incorporate a competition into a branded online game. This isn’t a problem in itself and obviously many clients want to use a competition as a way of increasing interest. What is a problem however is running competitions where prizes are given based on the highest scores and this is usually what they want to do. It doesn’t help that clearly inexperienced developers are doing just that for their clients, so other people assume it’s ok.

Why You Should Choose an Experienced Advergaming Specialist

Filed under: Branded Games — Simon Walklate

With it’s increase in popularity, more and more companies are seeing the opportunity to offer advergaming services. Advergames are a unique medium, in that they straddle two very different disciplines. Game design/development and graphic/web design. Because of this production studios need to have experience of both, but the problem is few actually do.

Many are either web designers that decided to start making games or independent game developers that have seen an opportunity to make money doing commissioned work. Although it probably seems alright to commission either a web design company OR an independent game developer, this can be problematic.

Is a Branded Facebook Game Right for My Business?

Filed under: Branded Games — Simon Walklate

With a huge existing user base and built in social channels to encourage automatic viral spread, branded Facebook games sound like a marketing dream come true. But have you stopped to really think if they are right for your business?

Are Branded Games in General Right For My Business?

This is the first question you need to ask yourself. They can be a great way of promoting brands, products and services. But games aren’t suitable for promoting every type of business. Think about your target audience and the product you’re promoting. As a general rule, they are great for mass market products, but not so great for tight niche products (unless you have a huge targeted mailing list).