Google Analytics Tracking for Flash Viral Games

As you may or may not be aware Google have finally updated Google Analytics to allow embedding within Flash content without the need for on page Javascript. We’ve been wishing this would get implemented for quite some time now.

This has the potential to have a massive positive impact on viral Flash game tracking. Previously it’s been necessary to use a paid tracking provider for viral games and making do with a usable but inferior tracking system.

We’re in the process of testing it out as I write, once we’ve put it through it’s paces we’re hoping to start using Google Analytics to track all future viral marketing campaigns, and it’s free!