Racing Viral Advergame Reaches 1 Million Hits in 26 Days

It’s been exactly 26 days since we launched Ultimate Street Car Racer for Santa Pod Raceway, and it’s already reached over 1 million worldwide hits! Plus, it continues to get tens of thousands of hits every single day.

How much was the seeding budget to achieve this, I hear you ask. Believe it or not the answer is absolutely nothing! The budget covered production only and was seeded by us, free of charge using natural methods only, not a single paid placement.

The fact is, if you have a great advergame you don’t need paid placements. While some other ‘viral game specialists’ are creating poor, substandard games that no one wants to play, with the sole purpose of advertising a product, we’re creating great games that people want to play and put on their websites first and foremost and it shows in the results. As I’ve said so many times before, it’s all down to making a great game, with the advertising being secondary. This way we can get huge exposure using only free channels, rather than having to push a sub-standard game by spending thousands (or sometimes tens of thousands) on top of the production costs, to pay for prominent placements on appropriate websites, as many advergame producers do. The fact is, paid placements aren’t necessary, putting the game first is and we prove it time and time again.

Play Ultimate Street Car Racer Now