How Much Does Web Based Flash Online Game Design Cost?

This the question we get asked the most and the people asking generally really have no idea. In fact a recent enquiry even stated “I have no idea, is it £1,000 or £100,000”. The problem is, the immediate answer isn’t always too helpful:

How Much Do You Want To Spend?

The problem is Flash games really are sky’s the limit projects in terms of development time and budget. The problem comes when the next response is in effect “as little as possible”. So are all Flash games created equal and why should you spend £6,000-£10,000 when £3,000 will do?

Why Should I Spend More Than The Minimum Budget?

The absolute minimum we quote for anything worthwhile is around the £3000 mark (this includes our distribution service, which gets your game and brand the exposure it deserves) and we’ve had good results with games we’ve developed using this minimum budget. However, we recommend a reasonable budget of at least £6,000-£10,000. The more you spend the better the potential results.

You are essentially trying to grab the attention of a vast gaming audience and use the game as a tool to get them to visit your website, buy your product, or just increase awareness of your brand online. Because of this, first and foremost, you really need to provide something worthwhile, i.e. a genuine game that they will want to play. The more immersive you can make the experience, the more people are likely to want to experience it and the longer each player will play for.

For example, The Dream Game, which we created for around the minimum production budget has returned an average view time of just under 3 minutes, whereas our latest game Cyberkill (which cost roughly double the amount to produce) is currently seeing view times of around 7 minutes, on average. Because we had the scope to create a more genuinely immersive experience with Cyberkill, the client is being rewarded with view times over twice as long, on average. This essentially means the advert is being played and interacted with for much longer, per person.

The proof is there that if you’re considering using custom web games it really is worth allocating the biggest budget you can reasonably afford to create a genuinely great game, that people will want to play again and again. Your audience will thank you for it.