Why Use Viral Games for Marketing?

Although many businesses large and small have started to use branded viral games as part of their marketing efforts, many are still reluctant to take the plunge. So why use a viral game?

Viral games put the fun into marketing. The worldwide casual games market is massive, according to the Casual Games Association 200 million young and old go online monthly to play and it’s growing at an astounding rate. Viral games tap into this market and get your brand message in front of these players for longer than with traditional media advertising. They can be geared towards any goal, i.e. sell a specific product or get people to sign up to your mailing list.

We’d never advise using a viral game for a niche market product or service, but if you have a mass market product to sell, the potential worldwide exposure is immense. Also, once you’ve paid the initial production costs your viral game can continue exposing new potential customers to your brand indefinitely.

Through a combination of great casual game design, viral seeding via online games portals & community sites and SEO our viral games have been played by millions worldwide. They don’t need to cost the earth either, our full bespoke production service starts around the £3000 mark and includes tracking and our basic viral seeding at no extra cost. So why not get in touch and start using viral games as part of your marketing efforts.