Google Analytics Incoming Link Tracking Code For Flash Games
March 5, 2013
You can finally easily see accurate details of website traffic on a per game basis. But not only can you see correlation between individual games and website actions, such as goal conversions and Adsense earnings, you can also drilldown to identify which links within the game produce the best results.
It’s perfect for Flash game sponsors and developers to install in their games and websites, to give much more detailed information about what actually happens when the visitor, who came via your game link, hits your website. It takes a little bit of setting up, but once it’s installed on your website, you won’t need to worry about it again. You’ll just need to use the supplied AS3 class to open any links you want to tag in your Flash games.
Anyway, I’ve decided to share the code, if anyone wants to use it, feel free. The only thing I ask is, please leave copyright notices intact and if you want to share it, please link to this blog post where people can download the code and see the installation instructions. Oh and the obligatory disclaimer…all code is provided as is with no guarantees, you use it at your own risk.
Right, let’s get on with the installation instructions then!
Download the Tagging/Tracking Code
You can download the code here.
Then add one line to your Google Analytics tracking code (‘passTagToGA();’ in bold) like so. (You must be using the latest GA tracking code by the way):
var _gaq = _gaq || ;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script'); s.parentNode.insertBefore(ga, s);
Then that’s it.
The only other thing I should mention is it uses custom variables to send the link data (slots 1 and 2 by default). If you are already using Google Analytics custom variables and need to configure which slots to send the data to you can by passing them to the function like so:
You’ll also need to bear that in mind when setting up your custom reports in the final step.
Tag Links From Your Flash Games
Now you need to send the link data from the Flash game to your website. Opening the links with the tags inserted is all handled by the main AS3 class. Just copy the contents of the ‘as3’ directory into your main Flash project directory and use it as follows:
Initialise the tracker, usually after your pre-loader somewhere. Obviously replacing ‘game name’ with the name of the game you’re linking from:
Then the following code will open the link as well as send the info to Google Analytics. Obviously, make sure you import the GALinkTagger class again into any classes that use this:
GALinkTagger.openURL("url", "link name");
So you might use something like:
GALinkTagger.openURL("http://www.yourdomain.com/", "splash page");
Setting up the Custom Reports
Now you just need to set up the custom reports in your Google Analytics account.
Select your website profile, then the ‘Customisation’ tab then ‘New Custom Report’. You can create as many different custom reports and you need/want using ‘Custom Variable (Value 01)’ (the game name) and ‘Custom Variable (Value 02)’ (the link name). Or if you have configured it to use different variable slots, then use those instead. Here’s an example of a basic report configuration that will show details for each game and then drilldown to the link names for each game, when you click a game name (click to show full size image):
The filters at the bottom just make sure the report only shows traffic where those custom variables are set, i.e. traffic that came from a game.
Feel free to let me know what you think and any issues you might have in the comments below.