Online In-Game Advertising More Effective Than TV

A recent study has shown that online in-game advertising is more effective than TV advertising.

The study, conducted by market research firm Frank Magid Associates and advertiser Zappos.com found that in-game advertising provides “substantially better performance and consumer perception than traditional TV advertising”. If you’re still not convinced of the merits of advergames, you can read the full story over at Brand Republic here.

Click-through rates for in-game advertising are also many times higher than other forms of online ads, such as banner advertising.

Then there’s the fact that advergames are far less expensive that TV advertising.

So why not get in touch now to find out how you can get involved with advertising your business with an advergame.