Are You Ready for the End of the Flash Browser Plug-In in 2020?

Filed under: Web — Simon Walklate

The end is nigh

It’s been on the cards for a number of years now, with Adobe essentially giving up on getting the Flash plug-in onto mobile devices some time ago and embracing HTML5. In fact it seems like forever since we’ve created any Flash based content for the web. But now the deadline of the end of 2020 has been announced. After this date Flash content will cease to work in the web browser.

Is a Branded Facebook Game Right for My Business?

Filed under: Branded Games — Simon Walklate

With a huge existing user base and built in social channels to encourage automatic viral spread, branded Facebook games sound like a marketing dream come true. But have you stopped to really think if they are right for your business?

Are Branded Games in General Right For My Business?

This is the first question you need to ask yourself. They can be a great way of promoting brands, products and services. But games aren’t suitable for promoting every type of business. Think about your target audience and the product you’re promoting. As a general rule, they are great for mass market products, but not so great for tight niche products (unless you have a huge targeted mailing list).