Viral Ad Games are perfectly suited to promoting books, films and music online.

Whether you’re a large book publisher or a small independent film company viral ad games can generate massive, cost effective worldwide exposure for your book or film. The game can be built around the plot to help immerse the player in the story and create intrigue and anticipation of your book or film’s release.

A recent study has shown that online in-game advertising is more effective than TV advertising.

The study, conducted by market research firm Frank Magid Associates and advertiser Zappos.com found that in-game advertising provides “substantially better performance and consumer perception than traditional TV advertising”. If you’re still not convinced of the merits of advergames, you can read the full story over at Brand Republic here.