Although most people still associate viral marketing with video and YouTube, achieving satisfactory results with commercial viral video marketing has become difficult, due to over saturation. Viral games however can still provide great results, almost always surpassing those of video campaigns, here’s why:
This the question we get asked the most and the people asking generally really have no idea. In fact a recent enquiry even stated “I have no idea, is it £1,000 or £100,000”. The problem is, the immediate answer isn’t always too helpful:
We’ve been hard at work for the past 2 months or so putting together a new free to play online Flash game, we’re in the final stages of testing and debugging at the moment and it should be ready for release next week.
After a few quiet months at The Motion Monkey things are getting a bit hectic again.
Viral Ad Games are perfectly suited to promoting books, films and music online.
Whether you’re a large book publisher or a small independent film company viral ad games can generate massive, cost effective worldwide exposure for your book or film. The game can be built around the plot to help immerse the player in the story and create intrigue and anticipation of your book or film’s release.
We’ve been very busy working on brand new backend actionscript code for tile based map scrolling games in Flash. The bulk of the code is done now and we’re working on putting it to practical use by creating a retro side scrolling platform game.
Our Goalkeeper Challenge viral flash game that we created to promote BecomeACroatiaFan.com has now reached well over 3 million worldwide hits within the first 12 months. Not only that, but it continues to get around 10,000 hits a day. Not bad for ZERO seeding spend. Yes, that’s right, not a single penny spent on paid placements!