What is Gamification?

Gamification Definition

Gamification is the application of gaming concepts in non-gaming contexts. It is the process of using game design principles to make often boring task more engaging.

Gamifying a task can have a range of varied outcomes and usually doesn’t result in the development of an actual game at the end of the process.

Gamification vs Game Production

Development of games (both digital and physical) is often confused with gamification. Gamification usually does not result in an actual game being produced. It is merely the application of gaming concepts to make a task more engaging.

This usually takes the form of gaming mechanics such as scoring, achievements and rewards in order to incentivise the completion of a specific task.

Grey Area in Actual Games Applied to Business Tasks

Although a clear distinction between gamification and producing actual games is widely recognised, there is arguably some overlap.

Particularly when it comes to creating games (either digital or phyisical) to accomplish serious business tasks, there is quite grey area in the middle. For instance, when creating serious games or advergames, there is inevitably a process of applying gaming concepts to non-gaming tasks.

Although technically producing these sorts of games fall outside the realms of gamification, it is often argued that the design process is a process of gamifying these business tasks. Hence, producing branded games, for instance, is sometimes referred to in terms of gamifying marketing.

Examples

Gamification is an extremely broad topic, just some examples of it’s application are:

Sales Team Motivation

A business might create a leaderboard for their sales team, with rewards being given to the top scorers periodically.

Website or App Interaction

Users can be given a score each time they complete a desired task on a website or inside a mobile app. This can then be used to display scoreboards and issue badges and achievements in order to incentivise task completion.

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