Branded Games for Interactive Marketing
Looking for a creative, engaging element, to help your next marketing campaign stand out?
Branded video games provide fun, engaging, interactive digital content to help communicate your brand messages to your audience.
Their unique power comes from the fact that your audience enjoys interacting with your brand. This can increase dwell times and repeat exposure for your brand.
With a bit of forward planning we can help you maximise the potential of your branded game, by using it in multiple areas of your marketing strategy.
Just some of the ways you can get started, as part of your next marketing campaign are:
Advergames fuse advertising with entertainment and can provide unparalleled engagement levels and above all fun. They can help raise brand awareness, when used to enhance your existing marketing campaigns.
They can also provide a great hook to use in a press release to help get exposure for your business.
Instead of focusing entirely on traditional, passive ads, why not introduce a piece of premium, interactive content to inject some fun into your next marketing campaign.
Put the fun into your promotional activities. Promotional video games provide a creative, cost effective, more environmentally friendly alternative to traditional, physical promotional items.
Use either internally to engage and reward employees or externally, sent out to customers.
They can also provide a great alternative to seasonal promotional items, such as corporate cards.
Engage visitors, help make your trade show booth stand out and create a buzz at your next event.
We develop branded video games for use on exhibition stands that can be used with a wide variety of hardware setups, depending on your budget.
Help give your social media presence a boost, using a game on the world’s most popular social network.
We can include social scoring and sharing features to increase competition between players and help increase spread of your game.
Will it appeal to our audience?
Computer games are no longer seen as just the domain of kids. In fact the average gamer is in their 30’s and women are just as likely to play as men.
In recent years, casual gaming has exploded. This is mostly due to the arrival of games consoles like the Nintendo Wii and DS, and even more recently mobile gaming. It’s opened up the idea of playing games to people who normally wouldn’t have.
Now everyone, of all ages and backgrounds, enjoys games. So they’re suitable for targeting a wide range of demographics.
Your target audience will, to some degree, dictate the types of games to consider. For instance, a slightly older audience that aren’t “gamers” would usually appreciate a more measured, casual puzzle game experience. Whereas a younger audience might appreciate a more action packed arcade game experience.
We can produce games in pretty much any genre and once we understand who your audience is, we’ll be able to suggest ideas.
How much will it cost?
Video game development costs really are sky’s the limit, depending on the scope of the project. However, that’s not to say you have to spend a fortune.
We can accommodate most project budgets and come up with ideas to make the most of what you have to spend. Where necessary, we can also suggest modifications to your own ideas in order to make them doable within your budget.
Do we need an idea for what our game will be?
If you do have any ideas, we’re happy to discuss them with you. We can make suggestions and help flesh out those ideas into something that will work well.
We have over a decade of experience specifically designing gameplay concepts and mechanics, so you’re in safe hands.
If you don’t have any ideas, but are interested in games, don’t worry. We’ll happily come up with ideas from scratch for you that help communicate your brand values and promote specific products or services.
Can our game be built around a specific campaign?
Of course. Many of the games we develop tie in with a specific marketing campaign. When we have some information on the campaign, we’ll be able to advise you and suggest some ideas.
Do you handle graphic design and artwork?
We cover full game production, including all visual design and artwork. We usually ask for brand assets (such as company logos and any brand guidelines) and to see any available campaign specific reference visuals. This helps us align the look and feel of the game designs with the other areas of your marketing.
We’re highly experienced in producing game designs and artwork that conforms to the strictest of brand guidelines. We’re also experts at meeting the game specific functional and usability requirements. So it’s usually best and most efficient to let us produce final designs, and game assets.
Where can we publish our branded game?
Where to publish your game is largely dependent on your goals. Once we know more about your needs we’ll be able to advise you and make recommendations.
The main options are:
Publishing online gives you the most control and coverage across different device types. It’s also the most cost effective solution.
Your game will be accessible across all target devices with a live internet connection, anytime, anywhere.
A mobile app via mobile app stores gives a higher quality end product but gives you less control over when and where to make your game live.
Desktop computer installation
We can build your game as a stand-alone software application for PCs and/or Macs.
Using solutions such as Adobe AIR and Unity makes relatively swift development possible. They also make it possible to build for multiple target platforms from the same project.
There are some limited circumstances where this makes sense. Although generally this isn’t a common target for branded games.
What development platforms do you use?
Again, there are a number of different options available. When we know more about your needs, we’ll be able discuss the best options for your project.
Just some of the options are:
HTML5 is currently the most popular and cost effective development platform.
It allows the creation of web based games that are compatible with desktop computers and mobile devices.
HTML5 games are especially well suited to fast turnaround and modest budget projects.
We also offer a Flash to HTML5 conversion service for your existing games. We can refresh, improve and update your old web based games to make them mobile compatible.
Flash is still useful as a development platform for projects where the target audience won’t have a modern HTML5 compatible browser installed. The most common situation is in a corporate environment, where out-of-date software is commonplace.
Plus, Adobe AIR allows us to build as a standalone desktop PC game or mobile app with minimal code changes.
Other game engines
We have access to a range of additional third party development platforms, such as Unity. These can be useful for deploying as a mobile app and/or installable desktop PC game.
Can we monitor success?
We include the ability to track user engagement via Google Analytics as standard, so you can measure the success of your game.
See detailed reports on how players are interacting with your game, dwell times, bounce rates, game events and much more.
Do you offer an off-the-shelf alternative?
We wholeheartedly believe just adding your company branding to an off-the-shelf game is a false economy. So we only develop bespoke branded games, designed and built from the ground up. That way we make sure your game is tailored to your specific requirements and target audience.
Despite what you might think, developing a custom game doesn’t have to cost the earth either. Costs are often comparable to many off-the-shelf solutions.
We’re expert UK based branded game developers. We have around a decade of experience in designing game concepts that intrinsically communicate brand values, product features and benefits and tie in with other media.
The games we create seamlessly integrate with overall campaigns in a truly fun and engaging way.
As with all content, creating an engaging piece that provides real value is of the utmost importance. Unlike many other developers, we focus on creating stellar interactive content first and foremost.
It might sound counter-intuitive, but the marketing aspect of your game should not be the primary focus. The focus should be on creating an enjoyable experience around your brand, rather than just adding logos and links to any game, as an afterthought. We’re experts at walking this fine line.
We often work with end client’s in-house marketing departments. We’re also happy to work with marketing agencies looking to outsource games as part of wider campaigns.
Get in touch
Feel free to get in touch and we’ll be able to answer any questions and give advice specific to your needs. We can also provide some ideas for what your game could be.