How to Use Games for Marketing, Education & Training During Coronavirus (COVID-19)

Filed under: Games — Simon Walklate

It’s been a number of months now since the coronavirus (COVID-19) hit, the profound effects of which we’ve all been feeling, whether that’s impacts on family, friends, ourselves, or all of the above. But unfortunately it looks like it’s here to stay for the foreseeable future.

We’ve seen lots of businesses trying to figure out how to adapt to restrictions, including cancellation of events, inability to have face-to-face time and people generally spending more time at home and doing more of their day-to-day tasks and work remotely and online.

If you’ve had to cancel trade shows or marketing events or want to make your educational and training content available to people from home, now’s a good time to look at moving your content online. Games can add a new fun interactive experience to this.

We’ve already helped clients move branded games, that were intended for trade shows, online so they can use them as part of their online marketing instead.

Some of the ways games can help bolster your online content during the coronavirus pandemic are:

Games for Marketing

With the lack of opportunity to do business promotion face-to-face at events, it’s become more and more important to replace these with ways to reach those potential customers remotely in their own homes.

Christmas/Seasonal Promotions

During the coronavirus pandemic you may want to try and avoid sending out physical business gifts this Christmas. This is where an online game can be a great alternative.

You can send out the link to your Christmas themed branded game via email to past and present clients and customers.

Seasonal promotional games can be designed to be played solo or with local multiplayer functionality, so people can play with their friends and family over the festive period.

Alternative to Events/Exhibitions/Trade Shows

While live marketing events, exhibitions and trade shows are not being run due to coronavirus restrictions it’s best to focus on branded games to use as engaging content for your website instead. These can be integrated with other areas of your marketing to drive traffic and brand engagement.

We can also create an additional game build ready to use as an offline PC application at trade shows when they’re back up and running if you wish.

Serious Games

Events, workshops and physical locations where you can use an interactive kiosk are pretty much off the table at the moment. So it’s important to try to adapt in a way that allows remote access to the content you would have delivered in person.

Educational Content

If you plan to move educational content online, it’s worth considering how you can incorporate educational games into that to add a fun interactive element.

It’s worth considering any game content you planned to use at a physical location as well. For instance kiosk games that would have been used as part of an exhibition or interactive installation.

Educational games don’t just have to be for kids in an academic setting either, they can provide a useful tool for a broad range of applications from providing information related to your business to customers or educating the public on social issues.

Training Content

Whether it’s for internal business use or if you provide external training sessions as part of you business offering, using online games can be great way to introduce some fun interactive content that trainees can access remotely at home.

Conversion of Flash Content to HTML5

The web based Flash plug-in reaches it’s end of life soon. If you’ve been putting off converting your web based interactive game content to HTML5, so you can continue to use it, then it would be wise to prioritise this.

As well as thinking about creating new online content, to reflect the changes in how we live our lives and spend our time during the coronavirus pandemic, it’s important to make sure your existing games are still accessible on the broadest range of devices.

HTML5 provides compatibility with mobile devices in the web browser (which Flash does not), as well as making sure your games will be playable when Adobe and web browsers start completely phasing out support for the Flash plug-in.

Adapting to Coronavirus

Over the coming months, while the coronavirus is still profoundly affecting all our lives, adapting to mitigate the effects on your business is essential. It’s looking likely that restrictions will take us well into early 2021 at least. So it’s best to start moving games content, that would have been used face-to-face at events, trade shows and workshops, online.