Always Choose Custom Branded Games Over Reskinned Games

Filed under: Branded Games — Simon Walklate

Off-the-shelf, reskinned branded games can be tempting due to the seemingly much lower cost vs custom built solutions. A game is a game, right? Wrong. Here’s why you really should steer well clear.

Quality is Generally Lower

This isn’t always the case, but generally companies relying on bulk sales of off-the-shelf games, at a much lower rate and offer a much lower quality product. As with everything, you get what you pay for. Do you want to commission a developer who’s having to speculatively churn out endless generic games for repurposing with no guarantee they will make any money, just to make sure they have everything covered in advance, or a developer who knows they’re guaranteed fair compensation for their work and will carefully craft your game from the ground up, with your brand in mind?

Is a Branded Facebook Game Right for My Business?

Filed under: Branded Games — Simon Walklate

With a huge existing user base and built in social channels to encourage automatic viral spread, branded Facebook games sound like a marketing dream come true. But have you stopped to really think if they are right for your business?

Are Branded Games in General Right For My Business?

This is the first question you need to ask yourself. They can be a great way of promoting brands, products and services. But games aren’t suitable for promoting every type of business. Think about your target audience and the product you’re promoting. As a general rule, they are great for mass market products, but not so great for tight niche products (unless you have a huge targeted mailing list).

Why Viral Marketing Doesn’t Exist

Filed under: Marketing — Simon Walklate

I’m a firm believer in the fact that there’s no such thing as “viral marketing”, at least in the strictest definition of the term. I know people will say, “there is, I’ve used it”, but let me explain…

What is It?

Viral marketing is by definition the spread of a marketing message, via a piece of content, similar to how a virus would spread amongst people, creating exponential growth of the audience. In theory, something truely viral would only need to be seen by a few people, before being passed on, then the audience would grow naturally from there. For this to all happen, everyone that sees the content needs to pass it on to more than one other person. So what’s wrong with this premise?…