Although most people still associate viral marketing with video and YouTube, achieving satisfactory results with commercial viral video marketing has become difficult, due to over saturation. Viral games however can still provide great results, almost always surpassing those of video campaigns, here’s why:

Viral Ad Games are perfectly suited to promoting books, films and music online.

Whether you’re a large book publisher or a small independent film company viral ad games can generate massive, cost effective worldwide exposure for your book or film. The game can be built around the plot to help immerse the player in the story and create intrigue and anticipation of your book or film’s release.

A recent study has shown that online in-game advertising is more effective than TV advertising.

The study, conducted by market research firm Frank Magid Associates and advertiser Zappos.com found that in-game advertising provides “substantially better performance and consumer perception than traditional TV advertising”. If you’re still not convinced of the merits of advergames, you can read the full story over at Brand Republic here.

Adver-games are being used more and more by businesses to increase worldwide brand awareness, here’s why:

1) Adver-games are interactive – Unlike traditional advertising methods, adver-games allow potential customers to interact with your brand. If done well you can get your marketing message across without it even seeming like an advert.

Microsites are small highly focused websites set up to promote a single product, service or event. They can be a great way to increase exposure of your business as part of your internet marketing strategy.