I’m a firm believer in the fact that there’s no such thing as “viral marketing”, at least in the strictest definition of the term. I know people will say, “there is, I’ve used it”, but let me explain…  Read more...

Although most people still associate viral marketing with video and YouTube, achieving satisfactory results with commercial viral video marketing has become difficult, due to over saturation. Viral games however can still provide great results, almost always surpassing those of video campaigns, here’s why:  Read more...

Advergames are being used more and more by businesses to increase worldwide brand awareness, here’s why:

1) Advergames are interactive – Unlike traditional advertising methods, adver-games allow potential customers to interact with your brand. If done well you can get your marketing message across without it even seeming like an advert.  Read more...