UK Branded Game Development & Design
Why Use Branded Games as Part of Your Digital Content Creation Strategy?
It’s no secret that businesses large and small are starting to see the huge potential to connect with an audience on a deep and meaningful level via branded computer games. Branded games make a great choice for:
- Use as part of an advertising or marketing campaign.
- An interactive tool to educate users (either externally, or internally amongst employees).
- A great, forward thinking alternative to promotional business merchandise.
- A great piece of content for a website or to help give your social media presence a boost.
- And more.
How Can You Use Branded Games?
We create games that can be used for a variety of purposes, including:
Advergaming provides a great, fun and engaging interactive advertising medium, to help reinforce your marketing messages and boost brand awareness across a range of devices and delivery platforms.
Unlike with tradition, passive advertising, with advergames you’re no longer trying to force your goals onto an audience. Advergames can draw in your audience in a way that traditional marketing & advertising methods could only dream of. Plus, because your audience actually enjoys interacting with your brand, dwell times can increase significantly, as well as increasing repeat visits.
We’re experts at designing game concepts that intrinsically communicate brand values, product features and benefits, or tie in with other media in a truly fun and engaging way.
Promotional games can be a great tool for use either internally within your business as staff rewards, or externally as a great, more environmentally friendly alternative to traditional, physical promotional products and corporate business gifts.
Promotional games don’t have to be seasonal, they can be used any time of year as staff rewards or to send out to past and present customers and clients to help keep your business top-of-mind.
Promotional games also make a great alternative to business Christmas cards. Plus, they can be delivered electronically via a simple link to the game on your website, so eliminating the need for expensive postage costs.
Educational games can be a great tool to make learning more engaging, fun and above all memorable. We produce educational games ranging from simple quizzes, to complex interactive experiences and simulations. If you want to make training more interesting within your business, then educational games may provide just what you need.
Where Can You Use Branded Games?
The phrase “content is king” is being used now more than ever when it comes to promoting websites and branded online games are the undisputed king of content.
Branded online games can be a great way to generate traffic to a website, keep visitors there for longer and encourage return visits. Being the ultimate in link-bait they can provide excellent SEO and social media benefits too. Plus, if you’ve been looking for that hook for a press release, to ultimately get bloggers and the media writing about your business or website, a custom branded online game may just be it.
Mobile is undoubtedly the biggest growth area in gaming in recent years, smartphones and tablets increasingly being used for casual gaming on the go. We can help your business stand out from the crowd, whilst harnessing this ever expanding audience with a custom branded mobile game specifically designed for smartphones and tablets.
We create games for use across the most popular iOS and Android devices. The branded mobile games we produce can be delivered either as an app, for deployment on apps stores or a mobile compatible web based game, for direct inclusion on your website, using HTML5.
With the rise of social gaming on Facebook and businesses increasingly using social media as a primary communication channel, branded Facebook games can be great addition to your existing social media efforts. They can be effective in increasing activity on your business Facebook page, as well as encouraging ‘likes’ and increasing your brand’s message reach. The branded Facebook games we produce utilise the social/viral elements of the Facebook platform for increased spread.
Social integration can range from simple “share” buttons, to post links to the game to player’s Twitter and Facebook feeds right up to full integration with the Facebook games platform, to fully utilise the social/viral elements of Facebook for increased spread.
Branded video games can be a great, innovative way to drive footfall and interest in your event or exhibition stand. Attract more visitors and get people talking with a branded exhibition game.
We can produce branded games to run on standard PC hardware and to support a range of input devices and screen sizes, or multi-purpose web based games for use at trade shows and on your website. Anything from a game for a small interactive kiosk to a fully featured retro arcade game to run on a giant screen, we’ve got it covered.
We can also offer on-site tech support for the duration of the event, to make sure everything goes without a hitch and any problems that may arise can be sorted out as quickly as possible.
The Tech We Use
HTML5 allows branded games to be played in the web browser that are compatible with a full range of modern devices from smartphones and tablets to desktop PCs with a modern browser. With most businesses increasingly thinking “mobile first” HTML5 is usually the way to go for branded web based games.
Branded HTML5 games eliminate the need to download and install a mobile app in order to play your game. Any compatible modern mobile device with an internet connection can play your branded game directly on your own website.
They also give you full control over the mobile game publication process. You’re not at the mercy of mobile app store submission guidelines and timeframes. You control when and what to publish on your own website, making branded HTML5 games a great choice for urgent, time critical game projects.
Flash is still the most cost effective way to create small scale 2D games in a relatively short timeframe. It’s come a long way since it’s humble beginnings as a web based platform. With the introduction of Adobe AIR, it’s now possible to produce branded Flash games for deployment across a variety of platforms, as well as in the web browser on desktop computers, including as mobile apps on smartphones and tablets and as stand-alone games on desktop PCs.
We cover the full production process, from initial game designs, concepts and mock-ups through to the final game build, including artwork, animation, coding, music, sound design and managing the project from start to finish. Plus we’re here to answer any questions and advise you every step of the way.
If you already have a solid idea, we can help you flesh it out into a good, workable concept, or we can come up with concepts from scratch for you.
We’re a small, highly specialist Bristol, UK based branded game developer. We have around two decades of experience of making games on various platforms, as well as being one of UK’s leading specialist designers of custom games to help promote brands, products and services, working with end clients, as well as marketing, advertising and PR agencies. In fact we started making games to promote theatre productions (both touring and in London’s West End) around a decade ago, before most people had even heard the term “advergames”.
We’ve created games for businesses large and small, including London based marketing and advertising agencies, one of the world’s leading outdoor advertising companies, one of the biggest theatre companies in the UK (and London’s West End), one of the world’s most successful independent film & TV production/distribution companies, one of the world’s largest supermarket chains, book publishers, a well known UK motorsport venue, a well know radio station and more.
Get in Touch
No matter what stage your at, please don’t hesitate to get in touch. We’ll be able to advise you and answer any questions you may have: