UK Custom Online Game Developers & Designers

Why Publish Games Via the Internet?

Online games provide a great, cost effective way to target a full range of devices, all from the same version, at the same access point (a single URL). This makes web games ideal for projects with modest budgets and/or short timescales.

We have around a decade of experience producing online games for companies large and small. If you’re looking for a specialist producer for your project, we can help.

Some of the reasons to publish games online are:

You Get Full Control of What to Publish and When

Publishing on mobile app stores (and other third party delivery platforms) can be time consuming and complex. You need to go through a registration and submission process, which can significantly delay timings. In some circumstances app stores may place restrictions on what the content can be. This may require amendments to be made in order to get your app approved.

Online games get around these problems. You’re in full control of where and when you make your game live. Plus, third party platform holders don’t get a say in what it can be.

You Remove the Installation Barrier

Web games are available to anyone with a compatible device and a live internet connection. All players need to do is click a link or enter the URL into their browser. So it’s really easy to access and try an online game.

This is a big advantage over software application based solutions (such as mobile apps and stand-alone PC games). The requirement to download and install can make it harder to try, so reduce your play numbers.

You Maximise Device Coverage

With HTML5, you can now target a full range of devices with your web game. We create games that are playable directly in the web browser across mobile devices and desktop computers.

You Make Development More Cost Effective

Compatibility with a range of devices from one web based version means we don’t have to worry about multiple build targets. You can focus your entire budget on the production of a single version.

How Can We Use Our Online Game?

Web browser games can be used for a variety of purposes, including:

Engaging Premium, Web Based Content

Want to increase the “stickiness” and shareability of your website? Online games are the ultimate in interactive content to gain exposure and ultimately drive traffic.


Want an engaging piece of interactive online content for a marketing campaign? We’re advergame specialists, with over a decade of experience designing games to communicate brand values and marketing messages.

A Corporate Promotional Tool

Want a more engaging alternative to corporate promotions and business gifts? Web games can be a great alternative to physical business gifts, corporate Christmas cards and more.


Make learning fun for kids and adults alike. We create browser games to accomplish a variety of learning goals. Whether it’s to educate website visitors about issues relating to your business, or part of a more formal education programme, we’ve got it covered.

Training Workshops

Want to make your corporate training more engaging? Create an online game built around your training programme to help get across key points in a fun, engaging way. Plus, deploying your game online enables easy access and gives you the ability to deliver anytime, anywhere across a wide range of devices.

What Development Platforms Do You Use For Browser Games?

There are two main options for creating online games. When we know more about your project and your target audience, we’ll be able to advise you on what’s best for your project.


In an increasingly “mobile first” world HTML5 makes it possible to build mobile device compatible web browser games.

This is currently the most popular platform for web games. It allows the widest cross-device coverage, so gives you the greatest potential audience exposure.

Using our own HTML5 game engine provides many pre-built game specific features, which allow us to streamline the browser game development process. It’s great for rapidly building anything from quick prototypes right up to full web games and removes the need for you to pay us to reinvent the wheel each time. This makes your budget go further, because we’re able to focus your full production budget on programming and producing assets specific to your online game.


Although Flash on the web is generally seen as in decline, it still has an important part to play.

There are certain situations where target devices don’t have a modern browser installed (such as corporate environments). If you don’t need your online game to be compatible with mobile devices, Flash may be a better option here.

If you want mobile compatibility and your game doesn’t need to be web based, there’s also the option of using Adobe AIR to publish your game as a mobile app, from the same code.

Branded Online Games

We’re experts in designing game concepts that intrinsically communicate product and service features and benefits. We started creating web games to help promote theatre productions, around a decade ago.

We can also build additional versions to use in other areas and help you get the most of your budget, such as at trade shows.

Our Custom Online Game Development & Design Services

Unlike many other online game developers, we’re not a jack of all trades web design agency, we’re specialists. Making games is all we do.

We cover the full web game production process. Everything from initial designs, concepts and mock-ups through to the final build, including artwork, animation, programming, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.

Get in Touch

Feel free to get in touch and we’ll be able to answer any questions and give advice specific to your needs. We can also provide some ideas for what your game could be.

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