Branded Games for Digital Marketing
Looking for a Creative, Engaging Element, to Help Your Next Marketing Campaign Stand Out?
Branded video games can provide fun, engaging, interactive digital content to help communicate your marketing messages to your audience.
The unique power of using branded games for marketing comes from the fact that your audience enjoys interacting with your brand. This can increase dwell times and repeat exposure.
If you’re looking to start using branded games in your marketing campaigns, we can help.
How Can We Use Branded Games?
Just some of the ways you can get started as part of your next marketing campaign are:
Advergames fuse advertising with entertainment and provide unparalleled engagement levels and above all fun. They can help raise brand awareness, when used to enhance your existing campaigns.
They can also provide a great hook to use in a press release to help get exposure for your business.
Instead of focusing entirely on traditional, passive ads, why not introduce a piece of premium, interactive content to inject some fun into your marketing activities.
Put the fun into your promotional activities with branded games. Provide a creative, cost effective, more environmentally friendly alternative to traditional, physical promotional items and corporate cards.
Use either internally to engage and reward employees or externally, sent out to customers.
Use games to engage visitors, help make your trade show booth stand out and create a buzz at your next event.
We develop games for exhibition stands that can be used with a wide variety of hardware setups, depending on your budget.
Looking for great interactive element for an experiential marketing event? The games we create can be designed for use here too.
Help give your social media presence a boost, using a game on the world’s most popular social network.
We can include social scoring and sharing features to increase competition between players and help increase spread.
What Are Branded Games Suitable for Promoting?
Obviously, branded games are particularly well suited for entertainment and media industry marketing. But because they can appeal to a huge range of people of all ages and backgrounds we can design to appeal to pretty much any target audience.
So examples of what you could use games to help promote are:
Everything from mass retail market consumer electronics to niche B2B products and services can benefit from branded games. We can build key features and benefits into the game itself, or even totally design the game around a specific product.
Games are especially suited for inclusion in traditionally media heavy websites. Help get visitors immersed in elements of your story and pique interest, as well as increasing dwell times on your website.
Help make a music artists or band website sticky and keep visitors coming back. You could even use a music track as background music to help drive interest and sales of a full release.
Create content to help raise awareness of anything from an airline’s USP to places of interest in a specific holiday destination.
Can Our Branded Game Be Built Around a Specific Marketing Campaign?
Of course. Many of the branded games we develop are for specific marketing campaigns. When we have some more information on the campaign, we’ll be able to advise you and suggest some ideas.
Do You Handle Graphic Design and Artwork?
We cover the full branded game production process, including all visual design and artwork.
We’re highly experienced in producing designs and artwork that conform to the strictest of brand guidelines. We’re also experts at meeting the game specific functional and usability requirements. So it’s usually best and most efficient to let us produce final designs, and game assets.
Where Can We Publish Our Branded Game?
Where to publish your branded game is largely dependent on your marketing goals. Once we know more about your needs we’ll be able to advise you and make recommendations.
The main options are:
Branded Online Games
Publishing your branded game online gives you the most control and coverage across different device types. It’s also the most cost and time effective solution.
Branded online games are accessible across all target devices with a live internet connection, anytime, anywhere, all from a single version.
If you want to target modern mobile devices as well as desktop computers and want to make your game easy to access via the browser, going web based is for you.
Branded Mobile Games
There are two options to target modern mobile devices, a branded game app delivered via mobile app stores or a branded HTML5 web game.
Branded app games give a higher quality end product, but offer less control over when and where to publish. Production time and budget is usually greater and you need to allow time for submission and review for the relevant app stores. If you have a more substantial budget and are planning well in advance, then a branded mobile app may be for you.
Branded HTML5 games allow play directly in the web browser, without a software install. You also avoid the mobile app store submission process, whilst providing an app-like experience on mobile devices. For most mobile projects with a modest budget and limited time, a branded HTML5 game is the way to go.
Branded PC Games
We can build branded games as stand-alone software applications for PCs and/or Macs.
Using solutions such as Adobe AIR and Unity makes relatively swift development possible. They also make it possible to build for multiple target platforms from the same project.
There are some limited circumstances where branded PC games make sense, although generally this isn’t a common target.
What Development Platforms Do You Use For Branded Games?
Again, there are a number of different options available for developing branded games. When we know more about your needs, we’ll be able discuss the best options for you.
Just some of the options are:
Branded HTML5 Games
HTML5 is currently the most popular and cost effective development platform for branded games.
It allows the creation of games for marketing campaigns that are playable on desktop computers and mobile devices. Branded HTML5 games are especially well suited to fast turnaround and modest budget projects.
We can also convert your existing branded Flash games to mobile compatible HTML5. We can refresh, improve and update your old branded web games to make them mobile compatible and future-proof.
Branded Flash Games
Flash is still useful as a development platform for branded game projects where the target audience won’t have a modern HTML5 compatible browser installed. The most common situation is in a corporate environment, where out-of-date software is commonplace. Here, for short term projects, Flash may be the only choice.
Plus, Adobe AIR allows us to build as a standalone branded desktop PC game or mobile app with minimal code changes.
Other Game Engines
We have access to a range of additional third party development platforms, such as Unity. These can be useful for deploying your branded game as a mobile app and/or installable applications for desktop PCs.
Can We Monitor the Success of Our Branded Game?
We can include the ability to track user engagement via Google Analytics, so you can the measure success of your branded game.
See detailed reports on how players are interacting with your brand, dwell times, bounce rates, game events and much more.
Do You Offer Off-the-Shelf Brandable Games?
We wholeheartedly believe reskinning or just adding your company logo and branding to an off-the-shelf game is a false economy. So we only produce bespoke branded games, designed and built from the ground up with a specific brand and/or marketing campaign in mind. That way we make sure your branded game is tailored to your specific business, campaign requirements and target audience.
Despite what you might think, developing a custom branded game doesn’t have to cost the earth either. Our own bespoke game engine gives us lots of game specific functionality, ready to use, with minimal programming. This allows us to streamline the branded game development process and often makes costs comparable to many off-the-shelf, ready made solutions.
Our Branded Game Development Services
Unlike many other branded game developers, we’re not a jack of all trades design agency, we’re specialists. Making games is all we do.
We have around a decade of experience in designing digital game concepts that intrinsically communicate brand values, product features and benefits and tie in with other media.
The branded games we create seamlessly integrate with overall marketing campaigns in a truly fun and engaging way.
As with all content, creating an engaging piece that provides real value is of the utmost importance. Unlike many other branded game developers, we focus on creating stellar interactive content first and foremost, rather than just treating the game part as a means to an end.
It might sound counter-intuitive, but the marketing aspect of your branded game should not be the primary focus. The focus should be on creating an enjoyable experience, first and foremost, rather than just adding logos and links to any game, as an afterthought. We’re experts at walking this fine line.
We often work with end client’s in-house marketing departments. We’re also happy to work with digital agencies looking to outsource branded interactive games as part of wider marketing campaigns.