Custom Branded Video Games for Marketing
Looking to Use Branded Games for Digital Marketing or Business Promotion?
Marketing games are the ultimate in fun, engaging, interactive digital content to help marketers communicate with their audience in a highly engaging way.
Their unique power comes from players interacting with your brand, increasing user engagement, keeping users' attention, encouraging repeat exposure and helping boost brand awareness.
How Can We Use Games for Marketing?
Just some of the ways you can start using interactive video games to help increase user engagement and brand awareness, entertain your audience and fulfil your brand marketing goals are:
Advergames fuse advertising with entertainment and provide a great, fun way to engage with your audience, to help promote your brand, or specific products and services as part of your marketing strategy. Read more...
Brand Promotional Game Development
Provide a creative, cost effective, fun alternative to traditional, physical promotional items and corporate Christmas cards to send out to existing customers, or for use internally to boost employee morale.
Branded Exhibition Stand Games
Engage visitors, help attract them to your trade show booth and help create a buzz and inject some fun into your stand with and attention grabbing game on your next exhibition stand. Read more...
Branded Games for Experiential Marketing
Provide a great, fun digital interactive element with your own marketing game experience to help promote a new product at your next event. Read more...
Where Can We Publish Marketing Games?
Where to publish interactive branded mini games is largely dependent on your campaign goals. Whether it's to help promote a new product, or your company as a whole, we can design game concepts to meet your needs. When we know more about your company and goals we'll be able to advise you and make recommendations.
The main options for a marketing game are:
Browser Game Development
Use branded online games to engage your audience via your own website. Making your game available online enables you to target a huge range of target devices directly in the web browser, anytime, anywhere, all from a single version of the game. Read more...
Mobile Game Development
Target smartphones and tablets with branded mobile games, using either a branded mobile game app delivered via mobile app stores or publishing online with HTML5 for use in mobile browsers. Using a mobile game allows your game to be used where most people access casual video games on the go. Read more...
Desktop PC Game Development
Get your marketing game built as a stand-alone software app to run on standard PC hardware. A great option for offline play at events and exhibitions. Read more...
What Platforms Do You Use to Make Marketing Games?
There are a number of different options available to create branded games for your business. We'll be able discuss the best options for you when we know more about your needs.
Some of the options are:
HTML5 Game Development
Branded HTML5 games allow game players access across a full range of modern devices via your website and can be packaged as a Windows PC app for interactive game kiosks. Mobile gaming in the web browser is a great way to target popular mobile devices. Plus, with HTML5 marketing games there's no need to install a mobile app or worry about app store submissions. Read more...
We also offer a Flash to HTML5 conversion service for your old branded Flash games.
Other Game Engines
We also have access to a range of additional engines, such as Unity, depending on the project.
What Types of Marketing Games Do You Make?
We can cover a wide range of video game types, depending on your requirements, customers and budget, including:
- Arcade Style Games - Create a retro styled action game that relates to your business as a whole or specific products and services.
- Interactive Quizzes - Bring trivia questions relating to your company to life with interactivity, specially designed characters, animation and sound.
- Digital Board Games - Create a unique branded digital board game experience for local multiplayer play.
Do You Offer Off-the-Shelf Brandable Games for Marketing?
Unlike many branded game developers we don't offer off-the-shelf re-brandable marketing games and just add brand colours and company logo. We create each bespoke video game for a specific client. This way we make sure marketers get a solution that's designed from the ground up to meet their requirements, suit their target audience and marketing goals to increase engagement, rather than having to pick the best fit from a limited selection of pre-built promotional games or game templates for reskinning.
We can include a scoreboard to display high scores in your game, to encourage repeat plays, continued user engagement and friendly competition.
If you want to use your promotional game as part of a social media campaign we can include social sharing buttons to allow game players to easily share on Twitter and Facebook, along with media tags for thumbnail images.
Our Custom Branded Game Design & Development Services
We’re a highly experienced producer of branded digital marketing games who have over a decade of experience in designing game concepts for brands. We don't just tack on your company name and logo and branding, but create custom branded games from the ground up, to intrinsically communicate product features and benefits to your target audience and tie in with other areas of your marketing campaign.
We often work with end client's in-house marketing departments. We're also happy to work with agencies looking to outsource a project for a brand as part of a wider campaign.
Unlike many other producers of bespoke games, we’re not a jack-of-all trades web developer, we’re game development experts. We have a deep understanding of the specific technical challenges associated with developing games.
We cover the full custom branded computer game development process, from initial designs, concepts and mock-ups through to the final build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.
Who We've Developed Promotional Games For
We’re a Bristol, UK based branded game developer with around a decade of experience developing branded games for businesses large and small and can provide solutions to suit most budgets. Some of our clients include London based marketing agencies, one of the biggest theatre companies in the UK (and London's West End), one of the world's most successful independent film & TV production/distribution companies, one of the world's largest supermarket chains, book publishers, a well known UK motorsport venue and more.
Get in Touch
If you need a quote for a branded game project, or just some more general advice, please don't hesitate to get in touch and we'll be happy to help.