Branded Games for Marketing

Looking to Use Branded Games for Digital Marketing or Business Promotion?

Marketing games are the ultimate in fun, engaging, interactive digital content to help marketers communicate their marketing message and deliver a strong call to action to their audience.

Their unique power comes from players interacting with your brand, increasing user engagement, keeping users’ attention, encouraging repeat exposure and helping boost brand awareness.

If you’re looking to use a branded computer game for marketing, or to send out to exisiting customers as a digital promotional item, we can help.

How Can We Use a Branded Game for Marketing?

Just some of the ways you can start using interactive marketing games to help increase user engagement and brand awareness, entertain your audience and fulfill your marketing goals are:

Advergames

Advergames fuse advertising with entertainment and provide a great, fun way to engage with your audience, to help promote your brand, or specific products and services.

Brand Promotions

Provide a creative, cost effective, fun alternative to traditional, physical promotional items and corporate Christmas cards to send out to exisiting customers, or for use internally to boost employee morale.

Exhibition Stands

Engage visitors, help attract them to your trade show booth and help create a buzz and inject some fun into your stand with and attention grabbing game on your next exhibition stand.

Experiential Marketing

Provide a great, fun digital interactive element with a branded game experience to help promote a new product at your next marketing event.

Where Can We Publish Branded Games?

Where to publish your interactive branded mini game is largely dependent on your campaign goals. Whether it’s to help promote a new product, or your company as a whole, we can design game concepts to meet your marketing needs. When we know more about your company and goals we’ll be able to advise you and make recommendations.

The main options for a video game as part of your business marketing strategy are:

Online Games

Use branded online games to engage your audience and help increase your brand’s visibility. Making your game avaiable online enables you to target a huge range of target devices directly in the web browser, anytime, anywhere, all from a single version of the game.

Branded online games can either be posted to your current website, or a dedicated microsite.

Mobile Games

Target smartphones and tablets with branded mobile games, using either a branded mobile game app delivered via mobile app stores or publishing online via mobile compatible HTML5. Using a mobile game allows you game to be used where most people play casual games on the go.

Desktop PC Games

Get your branded game built as a stand-alone software app to run on standard PC hardware. A great option for offline play at events and exhibitions.

What Platforms Do You Use to Make Marketing Games?

There are a number of different options available to create marketing games for your business. We’ll be able discuss the best options for you when we know more about your needs.

Some of the options are:

HTML5 Games

Branded HTML5 games allow game players access across a full range of modern devices via the web and can be packaged as a Windows PC app for interactive game kiosks. Mobile gaming in the web browser is a great way to target popular mobile devices for game marketing, without the need to install a mobile game application or worry about app store submissions.

We also offer a Flash to HTML5 conversion service for your old branded Flash games.

Other Game Engines

We also have access to a range of additional engines, such as Unity, depending on the project.

What Types of Marketing Games Do You Make?

We can cover a wide range of game types, depending on your requirements, customers and budget, including:

  • Arcade Style Games – Create a retro styled action game that relates to your business as a whole or specific products and services.
  • Interactive Quizzes – Bring trivia questions relating to your company to life with interactivity, specially designed characters, animation and sound.
  • Digital Board Games – Create a unique branded digital board game experience for local multiplayer play.

Do You Offer Off-the-Shelf Brandable Games for Marketing?

Unlike many branded game developers we don’t offer off-the-shelf re-brandable marketing games and just add brand colours and company logo. We create each bespoke game for a specific client’s marketing campaign. This way we make sure marketers get a solution that’s designed from the ground up to meet their requirements, suit their target audience and integrate well with their marketing strategies to increase engagement, rather than having to pick the best fit from a limited selection of pre-built promotional games.

Additonal Features

We can include a scoreboard to display high scores in your game, to encourage repeat plays, continued user engagment and friendly competition.

If you want to use your promotional game as part of a social media campaign we can include social sharing buttons to allow game players to easily share on Twitter and Facebook, along with media tags for thumbnail images.

If you want to use your game to encourage marketing sign-ups, we can include data capture forms to facilitate this.

Our Custom Branded Game Design & Development Services

We’re a highly experienced branded digital marketing game developer who have over a decade of experience in designing game concepts for brands. We don’t just tack on your company name and logo and branding, but create custom marketing games from the ground up, to intrinsically communicate product features and benefits to your target audience and tie in with other areas of your marketing.

We often work with end client’s in-house marketing departments. We’re also happy to work with marketing agencies looking to outsource a project for a brand as part of a wider campaign.

Unlike many other custom gaming producers, we’re not a jack-of-all trades web developer, we’re game development experts. We have a deep understanding of the specific technical challenges associated with developing games.

We cover the full custom branded computer game development process, from initial designs, concepts and mock-ups through to the final build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.

Who We’ve Developed Promotional Games For

We’re a Bristol, UK based branded game developer with around a decade of experience developing marketing games for businesses large and small and can provide solutions to suit most budgets. Some of our clients we’ve taken on games work for include London based marketing and advertising agencies, one of the biggest theatre companies in the UK (and London’s West End), one of the world’s most successful independent film & TV production/distribution companies, one of the world’s largest supermarket chains, book publishers, a well known UK motorsport venue and more.

Get in Touch

If you need a quote for a branded game project, or just some more general advice, please don’t hesitate to get in touch and we’ll be happy to help.

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