Custom Online Game Design & Development

Why Publish Games Via the Internet?

Online games provide a great, cost effective way to target a full range of devices, all from the same version, at the same access point (a single URL). This makes them ideal for projects with modest budgets and/or short timescales.

We have around a decade of experience producing games for companies large and small. If you’re looking to get a game produced, we can help.

Some of the reasons to publish your game online are:

You Get Full Control of What to Publish and When

Publishing on mobile app stores (and other third party delivery platforms) can be time consuming and complex. You need to go through a registration and submission process, which can significantly delay timings. In some circumstances app stores may place restrictions on what the content of your game can be. This may require amendments to be made in order to get your app approved.

Publishing your game on your website gets around these problems. You’re in full control of where and when you make your game live. Plus, third party platform holders don’t get a say in what your game can be.

You Remove the Installation Barrier

Online games are available to anyone with a compatible device and a live internet connection. All players need to do is click a link or enter the URL into their browser. So it’s really easy to access and try your game.

This is a big advantage over software application based solutions (such as mobile app games and stand-alone PC games). The requirement to download and install can make it harder to try your game, so reduce your play numbers.

You Maximise Device Coverage

With HTML5, you can now target a full range of devices with your game. We develop games that are playable directly in the web browser across mobile devices and desktop computers.

You Make Development More Cost Effective

Compatibility with a range of devices from one version of your game means we don’t have to worry about multiple build targets. You can focus your entire budget on the production of a single version of your game.

How Can We Use Our Game?

We develop games for a variety of purposes, including:

Engaging Premium, Web Based Content

Want to increase the “stickiness” and shareability of your website? Games are the ultimate in interactive content to gain exposure and ultimately drive traffic.


Want to use a game for a marketing campaign? We’re expert advergame developers, with over a decade of experience designing games to communicate brand values and marketing messages. Read more…

Promotional Games

Want a more engaging alternative to seasonal corporate promotions? Browser games can be a great alternative to physical business gifts, corporate Christmas cards and more. Read more…

Educational Games

Make learning fun for kids and adults alike. We create games to accomplish a variety of learning goals. Whether it’s a game to educate website visitors about issues relating to your business, or part of a more formal education programme, we’ve got it covered. Read more…

Games for Training Workshops

Want to make your corporate training more engaging? Create a game built around your training programme to help get across key points in a fun, engaging way. Plus, having your game online enables easy access and gives you the ability to deliver anytime, anywhere across a wide range of devices. Read more…

What Development Platforms Do You Use?

There are two main development platform options for browser games. When we know more about your project and your target audience, we’ll be able to advise you on what’s best.


In an increasingly “mobile first” world HTML5 allows us to develop mobile device compatible web games.

This is currently the most popular choice. It allows the widest cross-device coverage, so gives you the greatest potential audience exposure.

Using our own HTML5 game engine provides many pre-built game specific features, which allow us to streamline the browser game development process. It’s great for rapidly building anything from gameplay prototypes right up to full games and removes the need for you to pay us to reinvent the wheel each time. This makes your budget go further, because we’re able to focus your full production budget on coding and producing assets specific to your project. Read more…


Although Flash on the web is generally seen as in decline, it still has an important part to play.

There are certain situations where target devices don’t have a modern browser installed (such as corporate environments). If you don’t need your browser game to be compatible with mobile devices, Flash may be a better option here.

If you want mobile compatibility and your game doesn’t need to be web based, there’s also the option of using Adobe AIR to publish as a mobile app, from the same code. Read more…

Branded Online Games

We’re expert branded online game developers. We started creating branded games to help promote theatre productions, both touring and in London’s West End, around a decade ago. Read more…

Our Services

We’re specialist UK based game developers. We cover the full production process. Everything from initial designs, concepts and mock-ups through to the final build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.

Get in Touch

Feel free to get in touch and we’ll be able to answer any questions and give advice specific to your needs. We can also provide some ideas for what your game could be.

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