How to Set Up a PC for a Web Based HTML5 Exhibition Game

Filed under: Branded Games — Simon Walklate

Why Use HTML5 For an Exhibition Game?

HTML5 gives you the option of using your exhibition stand game across different devices at exhibitions/events. For instance you might want to set up your game on a PC with a large touch screen at one event, but scale it down to mounted iPads at another. It also gives you the added option of having a public web based version of your exhibition game with minimal changes if you wish, to help with your other marketing activities. Conversely, if you get a web based HTML5 game produced for a marketing campaign, you can easily get some slight modifications made to use it at a trade show on standard PC hardware or tablets.

Are You Ready for the End of the Flash Browser Plug-In in 2020?

Filed under: Web — Simon Walklate

The End is Nigh

It’s been on the cards for a number of years now, with Adobe essentially giving up on getting the Flash plug-in onto mobile devices some time ago and embracing HTML5. In fact it seems like forever since we’ve created any Flash based content for the web. But now the deadline of the end of 2020 has been announced. After this date Flash content will cease to work in the web browser.

The ‘Build It and They Will Come’ Approach to Branded Games

Filed under: Branded Games — Simon Walklate

Branded games can be a great way to get huge exposure for brands, when integrated with your other marketing. The problem that I see more often than you would think (and I would like) is businesses insisting on taking the ‘build it and they will come’ approach, despite being strongly advised against it.

Things Every Brand Should Do to Promote Their Branded Game

Filed under: Branded Games — Simon Walklate

Branded games really are the king of premium content that can help engage your audience, give your PR the hook it needs to get coverage in online and traditional media, help your SEO efforts and more. But like with any content, your branded game can be the most amazing piece ever created, but if few people know it’s there, it will fail.

Without a promotion strategy to drive a good number of players in the first instance, you’re fighting an uphill battle and will likely be disappointed with the results of even the most amazing branding game. On the other hand a good promotinal strategy, implemented well, can produce great results. But it does require some work, above and beyond just producing and posting a branding game.

HTML5 vs Apps for Branded Mobile Games

Filed under: Branded Games — Simon Walklate

Now that we are well into the age of mobile and businesses, marketers and content creators are more often than not putting mobile first, one of the biggest dilemmas is how best to deploy branded content to make it accessible to mobile devices. This is especially true of branded games.

The two main choices for branded mobile games boil down to either using HTML5 or making it downloadable and installable as a standalone application via mobile app stores. Each have a great number of pros and cons and it’s important to be aware of the implications of choosing one over the other, when planning a new branded game.