How to Set Up a PC for a Web Based HTML5 Exhibition Game

Filed under: Branded Games — Simon Walklate

Why HTML5 for an exhibition game?

HTML5 gives you the option of using your game across different devices at exhibitions/events. For instance you might want to use a PC with a large touch screen at one event, but scale it down to mounted iPads at another. It also gives you the added option of having a public web based version of your game, to help with your other marketing activities, with minimal changes. Conversely, if you get a web based HTML5 game produced for a marketing campaign, you can easily get some slight modifications made to use it at an exhibition.

The ‘Build It and They Will Come’ Approach to Branded Games

Filed under: Branded Games — Simon Walklate

Branded games can be a great way to get huge exposure for brands, when integrated with your other marketing. The problem that I see more often than you would think (and I would like) is businesses insisting on taking the ‘build it and they will come’ approach, despite being strongly advised against it.

Things Every Brand Should Do With Their Branded Game

Filed under: Branded Games — Simon Walklate

Branded games really are the king of premium content that can help engage your audience, give your PR the hook it needs to get coverage in online and traditional media, help your SEO efforts and more. But like with any content, it can be the most amazing piece ever created, but if few people know it’s there, it will fail.

Without a promotion strategy to drive a good number of players in the first instance, you’re fighting an uphill battle and will likely be disappointed with the results. On the other hand a good strategy, implemented well, can produce great results. But it does require some work, above and beyond the production.

Why You Should Always Choose Custom Branded Games Over Reskinned Games

Filed under: Branded Games — Simon Walklate

Off-the-shelf, reskinned branded games can be tempting due to the seemingly much lower cost vs custom built solutions. A game is a game, right? Wrong. Here’s why you really should steer well clear.

Quality is Generally Lower

This isn’t always the case, but generally companies relying on bulk sales of off-the-shelf games, at a much lower rate, offer a much lower quality product. As with everything, you get what you pay for. Do you want to commission a developer who’s having to churn out endless generic games with no guarantee they will make any money, just to make sure they have everything covered in advance, or a developer who knows they’re guaranteed fair compensation for their work and will carefully craft your game from the ground up, with your brand in mind?

Never Use Online Game Scores to Award Competition Prizes

Filed under: Branded Games — Simon Walklate

We get asked a lot by clients if we can incorporate a competition into a branded online game. This isn’t a problem in itself and obviously many clients want to use a competition as a way of increasing interest. What is a problem however is running competitions where prizes are given based on the highest scores and this is usually what they want to do. It doesn’t help that clearly inexperienced developers are doing just that for their clients, so other people assume it’s ok.