Never Use Online Game Scores to Award Competition Prizes

Filed under: Branded Games — Simon Walklate

We get asked a lot by clients if we can incorporate a competition into a branded online game. This isn’t a problem in itself and obviously many clients want to use a competition as a way of increasing interest. What is a problem however is running competitions where prizes are given based on the highest scores and this is usually what they want to do. It doesn’t help that clearly inexperienced developers are doing just that for their clients, so other people assume it’s ok.