Having played in bands myself for years and even run my own independent record label at one point, I’ve decided to offer a great cost effective music advertising opportunity for independent bands and record labels.

It’s been exactly 26 days since we launched Ultimate Street Car Racer for Santa Pod Raceway, and it’s already reached over 1 million worldwide hits! Plus, it continues to get tens of thousands of hits every single day.

Although most people still associate viral marketing with video and YouTube, achieving satisfactory results with commercial viral video marketing has become difficult, due to over saturation. Viral games however can still provide great results, almost always surpassing those of video campaigns, here’s why:

After a few quiet months at The Motion Monkey things are getting a bit hectic again.

We’ve all but finished the basic code for our basic tile based Flash game engine now and are looking forward to putting together some retro scrolling arcade games with it.

Now that the bulk of the basic code is written we can customise it to create a whole range of retro arcade games, from platform games to scrolling shoot ‘em ups, with a fairly modest budget.

Our Goalkeeper Challenge viral flash game that we created to promote BecomeACroatiaFan.com has now reached well over 3 million worldwide hits within the first 12 months. Not only that, but it continues to get around 10,000 hits a day. Not bad for ZERO seeding spend. Yes, that’s right, not a single penny spent on paid placements!

A recent study has shown that online in-game advertising is more effective than TV advertising.

The study, conducted by market research firm Frank Magid Associates and advertiser Zappos.com found that in-game advertising provides “substantially better performance and consumer perception than traditional TV advertising”. If you’re still not convinced of the merits of advergames, you can read the full story over at Brand Republic here.

Adver-games are being used more and more by businesses to increase worldwide brand awareness, here’s why:

1) Adver-games are interactive – Unlike traditional advertising methods, adver-games allow potential customers to interact with your brand. If done well you can get your marketing message across without it even seeming like an advert.

Although many businesses large and small have started to use branded viral games as part of their marketing efforts, many are still reluctant to take the plunge. So why use a viral game?