Why You Should Always Choose Custom Branded Games Over Reskinned Games

Filed under: Branded Games — Simon Walklate

Off-the-shelf, reskinned branded games can be tempting due to the seemingly much lower cost vs custom built solutions. A game is a game, right? Wrong. Here’s why you really should steer well clear.

Quality is Generally Lower

This isn’t always the case, but generally companies relying on bulk sales of off-the-shelf games, at a much lower rate, offer a much lower quality product. As with everything, you get what you pay for. Do you want to commission a developer who’s having to churn out endless generic games with no guarantee they will make any money, just to make sure they have everything covered in advance, or a developer who knows they’re guaranteed fair compensation for their work and will carefully craft your game from the ground up, with your brand in mind?

HTML5 vs Apps for Branded Mobile Games

Filed under: Branded Games — Simon Walklate

Now that we are well into the age of mobile and businesses, marketers and content creators are more often than not putting mobile first, one of the biggest dilemmas is how best to deploy branded content to make it accessible to mobile devices. This is especially true of branded games.

The two main choices boil down to either using HTML5 or making it downloadable and installable as a standalone application via mobile app stores. Each have a great number of pros and cons and it’s important to be aware of the implications of choosing one over the other, when planning a new project.

5 Ways Games Can Help Your Business

Filed under: Serious Games — Simon Walklate

Video games are still often seen as a frivolous pastime and the domain of kids. But did you realise they can and are being used for serious applications by businesses all over the world? Helping them not only accomplish a multitude of goals, but accomplish them more effectively. So the big question is, are you using games in your business and if not, why not?

They can be used to make training fun, help you engage with customers and clients (past, present and future), increase productivity and more. With options of deploying online, on mobile devices, via PC hardware and more. I’ve written this article to highlight and give you a flavour of the top 5 ways you can be using games.

Never Use Online Game Scores to Award Competition Prizes

Filed under: Branded Games — Simon Walklate

We get asked a lot by clients if we can incorporate a competition into a branded online game. This isn’t a problem in itself and obviously many clients want to use a competition as a way of increasing interest. What is a problem however is running competitions where prizes are given based on the highest scores and this is usually what they want to do. It doesn’t help that clearly inexperienced developers are doing just that for their clients, so other people assume it’s ok.

Controls – A Huge Problem With Mobile Game Design

Filed under: Game Design — Simon Walklate

I know some would say we’re just conditioned to expect a mouse and keyboard combo, or a gamepad when playing games and it just requires thinking outside the box. But there’s no doubt about it, a lack of any sort of meaningful input device on mobile devices is a huge barrier in mobile game design. We’re only offered a very basic, imprecise input device. This basically boils mobile game controls down to prodding or swiping with a finger or tilting the device, making it difficult to implement many of the traditional genres we know and love.