UK Custom Branded HTML5 Game Developers & Designers

Why should we use HTML5 for games?

HTML5 is the future of web game development. It makes it possible to create fun, engaging multimedia content that works directly in the web browser. It eliminates the need for third party browser plugins, such as Flash and the Unity web player. Plus, HTML5 is compatible with a full range of modern devices, from smartphones and tablets to desktop PCs and Macs with a modern web browser installed.

It’s also brought about a range of advances in web browser features, that are especially suited to games, including:

  • GPU accelerated graphics rendering
  • Faster Javascript code execution
  • Advanced sound playback
  • Compatiblity with multiple input devices from touch screens to gamepads
  • And more…

These advances, along with mobile compatibility make HTML5 not only a viable, but in many case preferable, alternative to mobile apps for games.

Want to future-proof your online digital content?

Using the latest web standards makes sure your web based content doesn’t rely on third-party browser plugins (such as the Flash and Unity web players).

The content runs directly in the web browser, so you don’t need to worry about shifting third-party platforms or trends making your game completely obsolete in future.

We can also convert your existing Flash games to mobile compatible HTML5. We’ll give them a more modern, highly polished make-over to keep them up-to-date and future proof.

Why should we choose web based HTML5 games over mobile apps?

There are a number of reasons to choose HTML5 for a mobile game, including:

You only need one build for all target devices

We use our own cross-platform HTML5 game engine. This handles all the browser and device specific quirks and incompatibilities. So we can literally develop, publish and maintain one version of your game and it will just work across all target devices and browsers.

With apps, we need to code and/or build for each mobile operating system/app store. There are development platforms that allow building apps to multiple mobile targets (such as Unity or Adobe AIR). Even so, you still need to write additional device specific code and produce separate builds. This impacts development time and costs to some degree.

You’re in complete control of publishing

After completion, you’re ready to publish on your website straight away.

With mobile apps you’re at the mercy of third party platform holders’ submission and review processes. These can often be complex and time consuming.

Mobile app stores also have strict guidelines that must be followed in order to get your app approved. This creates an extra time and cost burden, with no real benefit to you.

It doesn’t happen very often, but platform holders may veto certain content choices and force changes before they’ll approve an app.

None of this is an issue with HTML5 games. It gives you absolute control over what your game can be.

You don’t need to publish to different app stores

Apps require your company to sign up with multiple app stores (one for each mobile OS you want to target). If you haven’t already done this well in advance, this can add additional time and (albeit minimal) cost to a project.

Plus, any devices tied to app stores you don’t target won’t be able to play your game. For instance, devices that may be a more minor concern (such as Amazon Kindle) will be off limits, unless you specifically target their app stores as well.

You eliminate the install barrier

Don’t underestimate the impact of asking players to download and install a software application.

You can share a link to download your app, much the same as with a web based mobile game. But the link is not direct. Players then need to go through the process of downloading and installing your app to their device.

This makes it harder to try your game and gives players another opportunity to bail out on doing so. Players are much more likely to think twice about adding an app to their device as they are to just visiting a web URL.

Mobile web games completely get around this problem. There’s no need to install on a mobile device, you can play game instantly. All they need to do is visit the appropriate page on your website and play the game directly there.

You automatically get desktop computer compatibility

If you’re planning a mobile app in the first place, maybe desktop computers aren’t on your radar. But mobile apps are tied to only the platforms they’re built for.

HTML5 games don’t target specific devices, they’re available to any compatible device with a live internet connection. This means you can play on desktop computers too, from the same version.

Other build options

HTML5 isn’t just limited to the web. There are a variety of options available to build your HTML5 game as a software application (in addition to your web based version if you wish).

This is useful in certain situations, for instance:

  • You want to build a hybrid mobile game app (essentially an app for mobile app stores built with web based tech).
  • You need a version of your game for an interactive kiosk, that won’t be connected to the internet.

Because your game is built in HTML5, it allows for rapid, cost effective development, while leaving your deployment options open. If you decide you want a stand-alone Windows application or a mobile app version of your game in future, we don’t have to recreate it from scratch to achieve that. This makes it an excellent choice if you’re unsure about what platforms you might want/need to build to in future.

Our custom HTML5 mobile web game development & design services

We’re expert UK based HTML5 game developers. We cover the full production process, from initial designs, concepts and mock-ups through to the final build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.

We have years of experience in creating game designs to work across a huge variety of devices and hardware specs.

From the initial design stage we’ll plan for all target screen sizes and input device options. So you can be sure your finished HTML5 game will provide a uniform experience across all target devices.

So if you’re looking to hire an HTML5 game developer for your next project, please get in touch.

Branded HTML5 games

We’re one of UK’s leading designers and developers of games to help promote brands, products and services. We’re totally comfortable working to the strictest of brand guidelines. We work with pr and marketing agencies looking to outsource HTML5 game development as part of wider campaigns, or directly with end clients.

The tech we use to create mobile web games

We develop and maintain our own custom Javascript HTML5 game engine. This gives us a game specific framework to rapidly create high quality bespoke games, without programming completely from scratch each time.

You’re not paying us to reinvent the wheel, or deal with device/browser specific quirks and bugs. It just works across a huge range of devices, from desktop PC and Macs to iOS and Android smartphones and tablets. This means we can focus on using your budget to build code and assets that are specific to your project.

We also get full control of adding features that we and our clients need. This allows us to stay right at the cutting edge of cross-platform HTML5 game development. Read more…

How much does bespoke HTML5 game development cost?

Despite what you might think, getting a custom HTML5 game made doesn’t have to cost a fortune. We can design concepts that will work within the most modest budgets. So get in touch to discuss you requirements and we’ll be able to advise you on what’s possible within your particular budget.

Example HTML5 game project

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Get in touch

Feel free to get in touch and we’ll be able to answer any questions and give advice specific to your needs. We can also provide some ideas for what your HTML5 game could be.

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