Interactive Promotional Games for Businesses
When most companies think about corporate business gifts, they think about the usual physical promotional items. But how much is giving out branded gifts such as printed clothing, mugs and pens really going to help you stand out from the competition?
Interactive games are a great, forward thinking, cost effective, more environmentally friendly alternative to traditional, physical merchandise, corporate Christmas cards and more. They can be used for both internal (for staff within your own business) and external (client and customer) promotions.
If you’re looking to explore the possibilities of a game for your business, we can help.
Why Should We Use Games?
Games have lots of advantages over traditional business gifts. Here are just some:
The Fun Factor
How much enjoyment are customers really going to get from a pen or a mug?
Inject the fun factor into your business promotions, to make them really memorable.
Provide a unique, genuinely enjoyable interactive digital gift to say a big thank you to your customers.
Entirely Digital Delivery
Because games are an entirely digital product, games are more environmentally friendly than producing physical items. There’s no physical manufacturing process.
You don’t need to worry about packaging and delivering a physical item to your customers either. So you save time and postage costs too. You just need to send the link to your mailing list via email.
We can even design an email graphic for you to use when you send your game out on your mailing list.
Customers Can Play Again and Again
Keep your business top-of-mind by encouraging your customers to play again and again.
The games we create are designed to be endlessly replayable.
We can also encourage competition and that “just one more go” addictiveness with features such as scoreboards.
Can Be Used to Help Drive Traffic to Your Website
You can add clickable web links to your company website to help drive past customers directly onto your website.
Use in Other Areas of Your Marketing
To help you get the most out of your budget, we can create other versions of your game for use in other areas of your marketing.
With minimal extra work we can create additional versions of your game to help push your business at trade shows, as part of your online marketing/website promotion and more.
We’ll be able to give you some ideas on how you could use your game to help promote your business in other areas when we discuss your project.
How Can We Use Games?
You don’t have to have a particular reason to create a game as a great reward/incentive, but here are some ideas for how you might use one:
A Big, Memorable Thank You to Customers
Give customers and clients (past and present) a gift they’ll really appreciate and remember you for. Promotional web games can give you a unique opportunity to encourage repeat or new business.
A Reward for Employees
A happy workforce is a productive workforce. Reward employees and help boost morale and productivity among the workforce. Use a game internally on your company website or intranet to inject some fun into the workplace.
Or create a fun game for employees to play at home with their family and friends.
An Alternative to Business Christmas Cards
As a great alternative to corporate Christmas cards, online games can be sent out electronically as a web link to either employees, customers or both.
What better way to thank customers for their business, or staff for their hard work over the year. Read more…
Other Seasonal Promotions
Want to run business promotions at other key seasonal events? Maybe you want to run something at Halloween or Easter? Or you’re running a summer sales promotion?
Why not consider creating a game to coincide with these to send out to customers.
How Can We Deliver Our Game?
We always recommend making your game available online. This is the most cost effective way to produce and publish your game.
It also makes it easy to access, across many different device types, from the same version. The games we produce are designed to be played across both desktop computers and modern mobile devices.
All you need to do is post the game on your website, or we can host the game for you if you wish. Then send out the link via email to your customer emailing list. This allows them to play your game directly in the browser by simply clicking the link.
What Types of Games Can You Make?
It’s unlikely you’ll have the budget for a hi-tech 3D extravaganza, but within the realms of a 2D game we can produce pretty much anything.
The start of the design process usually involves figuring out who your target audience is. Then we can suggest possible concepts that will fit your brand and appeal to your audience.
We’re experts in designing games to appeal to different age ranges and levels of technical proficiency. From simple, easy to pick-up and play puzzle games, to more complex experiences, to appeal to more experienced gamers. Anything from a simple, addictive casual puzzle to a more complex arcade-like experience, we’ve got it covered.
We can also make local multi-player games (such as digital board games) to allow customers to play in groups, either at work or with friends and family at home.
Do You Provide an Off-the-Shelf Solution?
We want to make sure you have a unique game to send out and one what ties in closely with your brand and the specific promotion. We’re not in the business of selling the same pre-built games to hundreds of clients, with minimal changes. We craft bespoke solutions only.
Don’t take the “that’ll do” approach of choosing from a limited catalogue of pre-built, generic games. Let us come up with some ideas for something unique and a better fit for your business.
How Much Does Production Cost?
Despite what you may think, getting a custom game for your business, doesn’t have to cost a fortune.
We use our own game engine. This has many of the common building blocks that we use to create games already written. So we can rapidly build bespoke games, without having to create everything from scratch each time. This means we can focus all of your budget on producing your game, without having to reinvent the wheel each time.
We have around a decade of experience producing games to help promote businesses, products and services.
We cover the full production process, from initial designs, concepts and mock-ups through to the final game build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.
Get in Touch
Feel free to get in touch and we’ll be able to answer any questions and give advice specific to your needs. We can also provide some ideas for what your game could be.