Branded Online Games
Why Publish Branded Games Online?
If you’re looking for a way to make your branded games as easy as possible to access and try, without putting up the barrier of a software download and install, online is the way to go.
Allowing your audience to just enter your game URL into the browser, or click a link means they don’t have to think twice about giving it a go. This can make it much easier to give your branded game the initial push in needs online.
Social media posts/ads, press releases and any web links to your branded game will all click directly through to instantly access and play your game. No need for an app download and install, just click the link and play. So when it comes to integrating your game into your other marketing activities, publishing your branded game online makes it easy.
Can Branded Online Games Be Played on Mobile Devices?
In the past plugin based web technologies, such as Flash and Unity (via the web player) were the only ways to create complex web based branded multimedia content, such as games. The main downside of these technologies was they were not compatible with mobile devices. Now smartphones and tablets are many people’s go to device for consuming online content. So this is a big problem for branded content.
Since then, the built-in capabilities of modern browsers have improved dramatically. HTML5 now gives developers a standard way to produce branded content (such as games) that runs directly in the web browser, without the need for plug-ins. HTML5 also has the significant advantage of working across both desktop and mobile browsers. So it’s now viable to create complex branded web based games that run across a range of modern mobile device, as well as desktop computers.
What Tech Can We Use to Develop Our Branded Online Game?
9 times of out 10 HTML5 is the best way to go for your branded web game. It’s the future of web based game development and soon will be the only option for developing online games. Plus it’s the only way to make your branded online game work on mobile devices. Read More…
Other plug-in based platforms, such as Adobe Flash are available and may be useful in some limited circumstances. If your branded game will have a short shelf life (for a specific campaign only), you need to target desktop computers only and know they won’t have a modern HTML5 compatible browser installed, then Flash may still be useful.
However, the Flash web player is being discontinued in 2020. Some browser companies are even accelerating this process, by ending support sooner. So to future-proof your branded online game, HTML5 is the best option.
We started creating branded web games to help promote theatre productions around a decade ago. We’ve since gone on to produce online games for brands large and small, to tie in with marketing campaigns and promote a wide range of products and services.
We’re totally comfortable working with marketing agencies looking to outsource branded online game development services as well as end clients directly.
We cover the full branded online game production process, from initial designs, concepts and mock-ups through to the final build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.
Get in Touch
Feel free to get in touch and we’ll be able to answer any questions and give advice specific to your needs. We can also provide some ideas for what your game could be.